Social media or website? Okay, okay. I know that websites are considered a bit ‘ho-hum’ by some people. But a good website is a must-have for most businesses, whether service or product based. You can include as much or as little information as you want but a website is where your buyers can learn about […]
Whether you’re creating social media posts, blog content, or ad copy there are a few important things to remember. It’s not about you (sorry!) Your clients want to know you are thinking about them, talking to them, and solving a problem for them. Make sure your writing reflects this. Get rid of this style of […]
No budget for a professional writer? Knowing what to write for your web pages, newsletters, eBooks, social media and other marketing and content platforms is challenging. But if you’re not a professional writer, you CAN pull something together. Trust me. TIP: write for humans … and don’t overthink it Write what you know about You […]
Stuck for fresh content ideas? We all suffer from writer’s block – it’s normal. Even professional writers come up against brick walls when trying to create fresh copy and content. Here’s the good news: start trawling through your old published content for ideas. Yes, you absolutely can repurpose your old content If you’re worried that […]
Writing for your business Do you love words? Most of my Google searches start with: “What is another word for …?” or “What is another term for …?” I can’t get enough of words! Do you make time to write ads and captions? Get excited about jumping onto Google to find great words to give […]
Avoid jargon in your marketing Copywriters and content writers love words – it’s the nature of our business. But coming up with words that resonate with an audience is more than simply throwing a few sentences together. I have come up with a classic example of why using big fancy words can be confusing for […]
What is a copywriting hook? Let’s look at a fishing rod analogy: Bait = headline Hook = writing hook Line and reel = ad copy Choose the right bait Make your headline catchy to lure your target audience. Hook your reader In the copywriter’s world of advertising, a hook is your first sentence (or social […]
Can you build your own website? The short answer is yes. Should you build your own website? The answer to this question isn’t so short. There are countless online DIY options You can jump onto Google, ask the question about building a website, and you’ll have literally millions of results to choose from in mere […]
Good Vibes … Great headline. It sparks interest. Writing an attention-grabbing headline can be a major workout for some people. If you fall into the ‘headlines are a marathon’ category, there are some simple hacks to help you get over the hurdle and cross the finish line like a true athlete. Ask a question “Do […]
When is the right time to write? If you’re not a professional writer … Professional writers don’t always hit the laptop keys at a million miles a minute to produce their next piece of work. A LinkedIn article, blog, or social media post that comes across as easy to read could be the result of […]
2021 burnout and end of year overwhelm Have you looked at your checklist of work-related jobs and realised there is still so much to be done? If you feel like 2021 has vanished in a smoky haze of lockdowns and pandemic-related interferences, you’re not on your own. I’m sure it was September last week and […]
Does your audience know, like and trust you? Do you regularly show your face to your audience? On your website, LinkedIn, Facebook, and Instagram posts? No? You’re not alone. Many of us hide behind our businesses by posting memes, snappy quotes and sharing someone else’s content. Nothing wrong with that. But you are not allowing […]
You deserve an outstanding professional bio A polished, detailed professional bio is a must-have when it comes to marketing collateral. You just need to get the content right by including information that has visitors rushing to your website to learn more about you and your business. A well written professional bio can make a difference […]
Now is the time for your small business to shine, probably more than ever before. It’s time for potential customers and clients to know how great you and your business are. I have talked about the value of written testimonials on my LinkedIn and Instagram pages. But people are still reluctant to ask their satisfied […]
Most businesses have at least one social media profile from the many on offer – LinkedIn, Instagram, Facebook, Twitter. Some people post regularly to all platforms; some post occasionally to most platforms; and some concentrate on the one or two platforms that suit their business. And some are just not sure of where and what […]
Congratulations – you are officially a Small Business owner. Before you hit the ground running, make sure you have the right tools in your Marketing Toolkit. Your can-do attitude is a great start, but bolster that with these five must-haves: Website. Even if it’s only one or two pages, you should have a website. Start […]
Are you using the right tone of voice? When you were a kid, were you ever told not to use that tone of voice? I suspect we were all told to watch our tone, or not to use that tone of voice. And we all knew what that warning meant. In business, you are likely […]
Invitation wording for interesting parties Cardboard-Coffin Painting and Decorating (yes – it’s a thing) Throwing a Divorce Party Celebrating your blended family Stories for your funeral A thoughtfully condensed story of your life Amusing anecdotes to lift the mood A unique personal quote or verse to remember you by Writing your memoirs Guidance to bring […]
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